“I am hosting a masterclass event at Social Media Week Lagos.  Looking forward to exploring how social media is impacting society, industry and culture in Lagos, Africa and around the world.  “Like” the SMW Lagos Facebook page to learn more about Social Media Week Lagos.  Also visit the website for more info:www.socialmediaweek.org/lagos

The theme for this early year Sicial Media Week - Lagos gathering is:

 "The Networked African: Technology’s Impact On Africa

(And How We Can Harness It For Good)

I examine this from a music business perspective. 

How did Accra, Lagos, Nairobi, Luanda, Tshwane (f.k.a. Pretoria)/Johannesburg set the template for modern Africa’s music boom using social media platforms? Hidden forces of technology? Perhaps…

The continent’s most vibrant and creative cosmopolitan areas have made huge pulses in music creation and culture. Much has to do with the prevalence of mobile hardware/software; the computer “in your pocket.” Platforms such as YouTube, Facebook, Twitter, Instagram, Keek, Tumblr, Google+, Vine, Soundcloud and Snapchat have aided in the definition and proliferation of Africa’s modern music styles.

Attendees  of How Five African Cities Defined Modern Music will learn the grassroots history of Africa’s modern music cultures, examine Western influences and unpack how social media has propelled local music forms beyond the confines of city and country.

An audio and video presentation representative of each community will be included followed by an interactive Q/A.

Please bookmark your seat for this masterclass at the recently-constructed Landmark Convention Center on Victotia Island in the mega city of Lagos, Nigeria.

create a login here: 


This event will not be streamed live. 

AuthorRab Bakari