Suba is an events, location-based, central photo stream app for the iOS + Android mobile platforms. This allows a curation of images from many sources at the same event to exist in one stream. The key developers are Ghanaians based in the cosmopolitan city of Accra. Nelson Klutse and Eric Hackman. Nelson and Eric are recipient students of MEST (The Meltwater Entrepreneurial School of Technology) campus in Accra. They participated in the MEST incubator program with ample mentorship from Business Development fellow Muhammida el Muhajir.
MEST offers aspiring African entrepreneurs a fully sponsored twelve month, intensive full-time program. Sourced from top graduates in Ghana and Nigeria, 30 of these Entrepreneurs-In-Training (EITs) are selected each year and receive comprehensive training across the spectrum of skills required to build successful tech businesses, including computer programming, software development, product management, finance, marketing, sales and leadership best practices.
After completion of the program, the EITs have the opportunity to pitch a concept. Winning teams receive a seed round from the MEST incubator to pursue their idea. Nelson and Eric hit it big with Meltwater. They needed a marketing plan. The tech stuff was largely completed and primed. Since the entire concept of their app was based upon social use amongst strangers, they needed an influential entity or person that had the reach on thousands of test subjects. They settled on Reggie Rockstone for a number of reasons. Mostly because, he creates specific events, or is an integral part of major events in Ghana and across the African continent. 128,000 Instagram followers; 267,000 Twitter followers, hundreds of thousands that subscribe to his Ghana mobile telecom Instavoice messages and a combined Facebook profile/pages around 62,000 of Reggie is the one who can spark the convergence of the thousand of images #hashtagged on various platforms like Instagram, Facebook, Twitter and SnapChat. Although Reggie did invest some monetary capital, the jewel lies in his ability to drum up early adapters and users weekly. Apps like these need to become a universe of it's own to gain acceptance and recognition.
The event was well-attended by other start-up members of MEST, business people, TV, radio and print journalist as well as tech, lifestyle and angel investor bloggers from Ghana, Nigeria, South Africa and Kenya.
To see photos from particulate event such as the recent Chale Wote Street Arts festival 2015; download the Suba photo app and search for: #chalewote2015 or visit bit.ly/chalewote15